The practice involves identifying the potential link partners, sending them link request with a value proposition and then waiting for a response. A link improvement strategy begins by mapping the potential link targets.

What does make quality link targets?
Link targets are not easy to get links, but are those that can push your ranking efforts. Some thinks we have to look at when picking good link targets:
• We target websites that are relevant to your product/services.
• We target pages that are indexed by search engines.
• We target pages that link to quality websites.
• We Target Websites that their content is good and able to drive traffic.
• We target Websites that are visible in the search engines.